Don Julio

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Don Julio

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The life and times of rough luxury

Social Strategy, Art Direction, Copywriting, Photography

I used high quality still life and action photography to create an Instagram feed that reflected the Don Julio man. Passionate, adventurous, and dedicated to quality craftsmanship above all.

By increasing our posting frequency to over fifty times a month we successfully built the Don Julio Instagram channel to over 13,000 followers with nothing but a beautiful aesthetic. Our goal was to use Instagram as it was intended to ignore advertising norms and instead focus on high quality photography. As the seasons changed so did the Don Julio Instagram feed.

Client: Don Julio Tequila

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Andrew Spada