Johnnie Walker

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Johnnie Walker

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Make Your Move

Creative Strategy, Art Direction, Copywriting, Photography

The ask was simple; Make the most beautiful, product-focused content you can.

Johnnie Walker had never dedicated a budget to creating original social content until we came along. After one month of scrappy shoots around Manhattan, we convinced Diageo that content creation was the key to success on social. We even experimented with early cinemagraphs before the trend caught fire.

Client: Johnnie Walker

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Andrew Spada