Samsung Mobile – Gear S3 First Look

Spent some time in Berlin. Didn’t make it to Berghain.

Concepting, Creative Strategy, Copy, Video

Two new watches. Form and function.

We created 5 First Look videos to coincide with the launch of the Gear S3 Classic and Gear S3 Frontier. Shot over the course of one day in Berlin, we wove light storytelling elements into what had previously always been lifeless studio shoots.

Client: Samsung Mobile

Director: Johan Anderson