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Samsung Mobile – The New Photo Album

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Remember the nights that turn into days.

Concepting, Creative Strategy, Copy, Video

The Galaxy S7 is the best low-light smartphone camera on the market.

We were initially tasked with creating “How To” videos highlighting the Galaxy S7′s low light camera. Rather than deliver a sterile, in studio, demo video, we set up a motion control rig and threw a house party in downtown LA.

The resulting series; The New Photo Album, The New Road Trip, and The New Postcard, also included supplementary content shot on location specifically for Samsung’s social channels. Over 24 pieces of content, none of which were lifted or cut downs from the videos themselves, were produced during this 6-day shoot.

Client: Samsung Mobile
Director: Sam Pilling

Andrew Spada