Hanes – Hanes for Good

Keeping feet warm, all winter long.

Copywriting, Ideation.
We teamed up with Invisible People and Mark Horvath to build an awareness campaign around Hanes’ annual ‘Hanes for Good’ sock donation. Alongside our powerful Facebook vignettes of homeless people in New York City and Los Angeles, we also launched Vine, an execution that resulted in 4,000 likes and 2,800 revines. We successfully paired social media with social good and used key influencers to help spread the ‘Hanes for Good’ message throughout a variety of channels.

Props:
The Huffington Post