Converse – First Day Feels

The first day of school can be a lot of things…

Remember the first day back after summer break? How did you feel?

We sought to capture the entire spectrum of emotions that everyone feels when they head back to school and then enlisted Stranger Things’ Millie Bobby Brown to flex her acting chops so that teens could express themselves in their native tongue — memes and GIFs.

Client: Converse

Director: Johan Anderson





See all the GIFs


Adweek: Millie Bobby Brown Has All the Back-to-School Feels in 32 Excellent GIFs From Converse

Fast Company: “Stranger Things”‘ Millie Bobby Brown is in full GIF mode for new Converse ad

InStyle: Millie Bobby Brown Is So Freakin’ Sassy in This New Converse Ad