The Botanist x Babish

More eyeballs, more cocktails, and a new wave of gin drinkers saying “ohhhh… this is good.”

The Botanist Gin wanted to turn the gin-curious into the gin-fans. They asked for a simple food integration. But we served up a full-funnel campaign that activated every corner of the Babish footprint.

Our approach worked; Babish fans tuned in for our fully integrated episodes and were rewarded with the bonus of watching their favorite YouTube chef star in his own Botanist pre-roll ads.

Viewers loved the ad… then watched the show… and then actually made the cocktail.

The Results

The Pre-Roll