Crocs wanted to tap The Bear’s Matty Matheson for a “shoe” campaign to highlight their “Crocs at Work” line of functional clogs. Matty made them function, alright. In a series of 30s that drove high organic numbers as shorts on his channel.

3 Organic Shorts
A photo shoot
and 2+ million organic views leveraged his cult of personality and the success of The Bear helped to generate a significant sales lift for the brand.