1080.Pretty Different and the Global UD Citizens _ Urban Decay Cosmetics_atXeCbcwWaw_1080p from Cineburo on Vimeo.

Since 1996, Urban Decay has been the rebel of the beauty world. over twenty years later their attitude remained intact, but they’re message needed an update. Enter our dystopian future, a world where uniformity is celebrated and a fresh face of makeup was the only way to snap the world out of its airbrushed trance. This is “Pretty Different” a brand relaunch campaign starring Urban Decay’s five new global citizens; Lizzo, Joey King, Ezra Millar, Karol G and CL.

1B global impressions
250 global press stories
combined 4.2M video views across citizen social channels
the most positively reviewed campaign in Urban Decay history (99% positive sentiment)